Well, maybe he didn’t write it for me…but his post really resonated with me today.

Many people know that I moved back to Tampa and that I am searching for a senior marketing executive position with a dynamic, growing and innovative organization. Because I have worked extensively in the Agency model – I have experience in many different industries and have honed the skills of research, analysis and getting up to speed with new clients quickly.

After landing my first job, I have either been recruited, I’ve been asked to join new opportunities or I’ve been referred to fabulous jobs – so formally conducting a job search is new for me. That is why I found Seth Godin’s Blog post this morning apropos.

If you are Conducting a Job Search – Good Advice
For my friends and colleagues who find themselves in the “Job Search” mode – please read Seth’s post. Know that finding a job is hard work and can be challenging at times. The good news is – if you treat your job search like new business development – it can actually be fun.

I have found the generosity of friends and colleagues to be unlimited – I am truly blessed. I’ve also had the opportunity to learn about new industries and I’ve met many interesting people.

If you are Growing Your Business – Good Advice
Whether you are conducting a job search or you are growing your existing business, looking for new clients, fundraising, etc. – remember to ALWAYS put your customer first and then go for Seth’s Second approach!! Over my career, I have found his second option to be the most successful in growing a business.

Please tell me how you are doing, and I’ll keep you posted on my progress, too. ?

Seth Godin Blog Post: Effort in the face of near-certain rejection
Every day, we shoot for unlikely outcomes. We send out our resume, pitch our book, ask for a donation, swipe right on a social network…

There are two ways you can go:

ONE: Realize that the odds are against you, and go for volume. This means that you should spray and pray, putting as little effort into each interaction as possible, giving you the resources to have as many interactions as you can. This is hiring a virtual assistant to spam your contacts, or sending out 200 resumes, or pounding your email list again and again for orders. This is your reaction to an unfair world, in which you deal with the noise by making more noise.

TWO: Invest far more in each interaction than any rational human would advise. Do your homework. Invest more time in creating your offer than you expect the recipient will spend in replying to it. Don’t personalize, be personal. Create an imbalance of effort and care. Show up. Don’t spam, in any form.

The thing is, people can tell. And they’re significantly more likely to give you an interview, make a donation, answer your question or do that other thing you’re hoping for if you’ve signalled that you’re actually a caring, focused, generous human.