Once you’ve started to flesh your ideal prospect, start making a list of businesses, networking events, and other venues where you are most likely to find these prospects.

Now that you’ve figured out WHERE to hunt, it’s time to get prepared for the hunt. You’ve put a lot of effort into identifying your ideal prospect. Now, you need to be sure that you’re ready to give it your best shot. In a very short period of time you will increase your client base and double the pleasure of running your business…not to mention the increase to the bottom line.

Remember to save these tips because with each one you’re building a Marketing Action Plan.

This is the second installment in a series of teaching videos we filmed several years ago. As a consultant, I’m currently developing a Podcast that will launch on October 2. I thought it would be fun to pull these videos out of my archives in anticipation of the podcast The Webb Works and I are working on. Although I closed GrassRoots Marketing Group, Inc. several years ago, the series of videos truly does help a company think through important marketing tools and tactics that can result in a Marketing Action Plan (MAP) — or the improvement of an existing marketing plan. I hope you enjoy the series as much as Jim, Lou Schuyler and I enjoyed creating them.